Marketing

Product Launches

o Develop product launch plans and budget
o Develop channel partner strategy
o Develop PR programs
o Manage PR effort

Website Development
o Content development
o Create key messages and positioning statements
o Manage website implementation

Search Engine Marketing (SEM)
o Keyword development
o Search engine optimization (SEO)
o Pay per Click (PPC)

Sales Enablement
o Develop data sheets
o Develop success stories
o Develop sales demos

Competitive Analysis
o SWOT analysis
o Identify key differentiations

 Demand Generation
o Email marketing
o Webinar/webcast development
o Implement direct mail campaign
o Search Engine Marketing (SEM)